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HE WOOD HE WOOD
"Contrast plays an important role in the Dsquared² philosophy, as our fashion shows speak loud, we wanted our fragrance to whisper, a strong yet intimate sensually. Remember: your fragrance should never enter the room before you.” - Dean and Dan Caten
Dean and Dan dedicate their very first fragrance to the modern man who dreams of Nature in a quest for freedom and seduction.

This fragrance reflects Dean and Dan’s deep love of their native land: Canada. The fragrance has an aromatic expression of the strong, evocative elements presented in Canadian forests and nature.

HE WOOD captures a harmonious accord of air, water, and wood. The Air Accord: Performs as purity and sensuality. White fir, vegetal amber and musk merge in a luminous aroma. The Water Accord: Performs as freshness and fluid energy. Violet leaves and blossoms, convey vigor and vitality. The Wood Accord: Acts as a strong personality of the scent. The primary notes, are deep and reassuring: Vetiver and Cedarwood distinguish the scent, awarding its sense of virility and refinement.
The Canadian Red Alder wood, which is indigenous to Canadian forests, is used to frame and protect the scent in a perfectly square bottle. Thanks to this wood’s rich texture of both hue and grain, each bottle is vibrantly unique.