HE WOOD
"Contrast plays an important role in the Dsquared philosophy, as our fashion shows speak loud, we wanted our fragrance ti whisper, a strong yet intimate sensually. Remember: your fragrance should never enter the room before you"
HE WOOD is wood
This fragrance reflects Dean and Dan deep love of their native land: Canada.
Which they choose to capture and celebrate through wood.
Wood as solid and reassuring substance, aromatic reminiscence, personal refuge, vibrant sensation… And their very first fragrance Is WOOD. A fragrance for men: HE WOOD.
This project reflects Dean and Dan philosophy and simplicity.
It’s inspired by the richest and strongest, most beautiful and basic of nature’s element: wood.
Wood is the true signature feature, is there in the name of the fragrance, it’s in the packaging materially present, it’s in the essence as an aromatic memory and it’s in the ad campaign as a reassuring element.
Dean and Dan dedicate their fragrance to the modern man who dreams of Nature in a quest for freedom and seduction.
The wood, Canadian Red Alder, frames and protects the perfectly square bottle.
Thanks to this wood’s rich nuancing of both hue and grain, each item is vibrantly unique.
The black brilliant stopper is also squared and nicely off-center.
Originality and pure natural simplicity, make Dsquared² He Wood a real design object.
The fragrance comes in a natural cardboard box which captures in a perfect way the mood of the project. This box is characterized by smooth texture and clean black relief graphics heighten its simple yet stunning allure.
HE WOOD is perfume
The fragrance as an aromatic expression of strong, evocative elements of Nature.
Dean and Dan choose creative freedom for an essence capturing a harmonious accord of air, water, wood.
The Air Accord: as Purity and Sensuality, heady Rush.
White Fir, Vegetal Amber and Musk merge in a luminous accord calling forth the Canadian forests, pristine air and freedom.
The Water Accord: as Freshness and Fluid energy, amazing Force.
Violet Leaves and Blossoms, together with a special Transparent-Aquatic Accord create fine, intense, vibrant notes conveying vigor and vitality.
The Wood Accord: as Pivot and Personality, constant material Presence.
Primary notes, deep and reassuring: Vetiver and Cedarwood characterize the scent, awarding it sense of virility and refinement.
A harmonious accord of air, water, wood.
Dsquared² He Wood reflects Dean and Dan creativity and love for nature: it’s distinctive, vital, exuberant.
This fragrance reflects Dean and Dan deep love of their native land: Canada.
Which they choose to capture and celebrate through wood.
Wood as solid and reassuring substance, aromatic reminiscence, personal refuge, vibrant sensation… And their very first fragrance Is WOOD. A fragrance for men: HE WOOD.
This project reflects Dean and Dan philosophy and simplicity.
It’s inspired by the richest and strongest, most beautiful and basic of nature’s element: wood.
Wood is the true signature feature, is there in the name of the fragrance, it’s in the packaging materially present, it’s in the essence as an aromatic memory and it’s in the ad campaign as a reassuring element.
Dean and Dan dedicate their fragrance to the modern man who dreams of Nature in a quest for freedom and seduction.
The wood, Canadian Red Alder, frames and protects the perfectly square bottle.
Thanks to this wood’s rich nuancing of both hue and grain, each item is vibrantly unique.
The black brilliant stopper is also squared and nicely off-center.
Originality and pure natural simplicity, make Dsquared² He Wood a real design object.
The fragrance comes in a natural cardboard box which captures in a perfect way the mood of the project. This box is characterized by smooth texture and clean black relief graphics heighten its simple yet stunning allure.
HE WOOD is perfume
The fragrance as an aromatic expression of strong, evocative elements of Nature.
Dean and Dan choose creative freedom for an essence capturing a harmonious accord of air, water, wood.
The Air Accord: as Purity and Sensuality, heady Rush.
White Fir, Vegetal Amber and Musk merge in a luminous accord calling forth the Canadian forests, pristine air and freedom.
The Water Accord: as Freshness and Fluid energy, amazing Force.
Violet Leaves and Blossoms, together with a special Transparent-Aquatic Accord create fine, intense, vibrant notes conveying vigor and vitality.
The Wood Accord: as Pivot and Personality, constant material Presence.
Primary notes, deep and reassuring: Vetiver and Cedarwood characterize the scent, awarding it sense of virility and refinement.
A harmonious accord of air, water, wood.
Dsquared² He Wood reflects Dean and Dan creativity and love for nature: it’s distinctive, vital, exuberant.
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