Starting for the season 2006/2007, the new look of Juventus is created by Dean and Dan Caten of Dsquared2. Twins Dean and Dan Caten, designers of the popular ready to wear brand Dsquared2, have exclusively created the new official uniforms for Juventus.
Thanks to this agreement, the Canadian born designers have broken into the world of football. They have brought optimism to the sport, as well as the stylistic-creative verve and fantasy of their collections. “We are enthusiastic” declared the Caten brothers “about collaborating with such a historic and important team as Juventus, which can boast some of the best Italian and international players.
The world of football is a reality of today, even as far as style is concerned. The footballers are the fresh, modern icons of the star system, they represent a new type of beauty that is healthy and realistic but above all obtainable. That is why they lead fashion!”“We are very happy about the agreement with Dsquared2” explains the Juventus sporting manager Alessio Secco.
“Our players appreciate the collections. This brand is a synonym of youth, style and internationality, values that also characterise Juventus. We are a young company that is directed towards young people.
We want to help them grow from a sporting and human point of view, so they become confirmed champions and strong points of tomorrow’s Juventus. We could not have found a better partner for our image”.
Thanks to this agreement, the Canadian born designers have broken into the world of football. They have brought optimism to the sport, as well as the stylistic-creative verve and fantasy of their collections. “We are enthusiastic” declared the Caten brothers “about collaborating with such a historic and important team as Juventus, which can boast some of the best Italian and international players.
The world of football is a reality of today, even as far as style is concerned. The footballers are the fresh, modern icons of the star system, they represent a new type of beauty that is healthy and realistic but above all obtainable. That is why they lead fashion!”“We are very happy about the agreement with Dsquared2” explains the Juventus sporting manager Alessio Secco.
“Our players appreciate the collections. This brand is a synonym of youth, style and internationality, values that also characterise Juventus. We are a young company that is directed towards young people.
We want to help them grow from a sporting and human point of view, so they become confirmed champions and strong points of tomorrow’s Juventus. We could not have found a better partner for our image”.
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